Teasing your consumers unnecessarily is a no-no.Even if you’re trying to join in with topical subjects such as Pride Month, Covid-19 or Black Lives Matter in a positive way, it could backfire if you’re not highly vigilant. Social media is a sensitive place at the moment. Avoid anything offensive in an attempt to be funny.If you’re extremely corporate across all other social media channels and your website, but a barrel of laughs on Twitter, your fans might end up confused. If you’re going down the funny route on social media, make sure it fits your brand image. Notoriously cheeky (excuse the pun) brand Charmin did this excellently with the #DollyPartonChallenge. DIVERSE! One thing you can do is to check out funny trends and make them unique to your brand as this shows you’re relevant and willing to keep up with social media banter. So, be sure to have your memes and one-liners approved by a diverse marketing team. Something you consider humorous could attract a bunch of negative comments. Here’s our pick of the top 10 brands that do humour in social media marketing.Īdding Humour To Your Content Marketing Strategy. Since covid-19 hit and the world got a little gloomy, 58% of consumers want to see more content that make them laugh. And that’s good news considering 40% of consumers follow social media accounts specifically to be entertained.
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